EAST APEX PRIVACY POLICY
Effective May 17, 2021
Updated: September 28, 2022
Version Change Description
Please read the update to this privacy statement carefully:
● Added profile picture description and updated sensitive permissions.
PURPOSE
We have updated the Privacy Policy to provide details on how we manage your personal information for products and services provided by EAST APEX （Guangzhou） Co., Ltd. ("EAST APEX", "we", "our" or "us"). This Privacy Policy also applies to personal information that is processed by us in the course of our business, including on our websites and mobile applications, blogs, services, products (such as the ApexBit, ApexWear, ApexPro App, and its bundled devices, software and services), and other online or offline offerings unless otherwise indicated. All individuals whose responsibilities include the processing of personal information on behalf of EAST APEX are expected to protect that data by adherence to this Privacy Policy.
OUR COMMITMENT TO YOU
The Privacy Policy is designed with you in mind, and it is important that you have a comprehensive understanding of and confidence in our personal information collection and usage practices of any personal information provided to EAST APEX.
In this Privacy Policy, "personal information" means any information relating to an identified or identifiable natural person. Such personal information may include, but is not limited to the information you provide to us or upload and information we obtain through your devices as described below.
We are committed to protecting the privacy, confidentiality and security of your personal information by complying with applicable laws. We are equally committed to ensuring that all our employees and agents uphold these obligations.
Ultimately, what we want is the best for all our users. Should you have any concerns with our data handling practice as summarized in this Privacy Policy, please contact info@eastapex.com.
TRANSPARENCY/NOTICE: WHAT INFORMATION IS COLLECTED AND HOW WE USE IT
The types of personal information we may collect (directly from you or from third party sources) and our privacy practices depend on the nature of the relationship you have with us and the requirements of applicable law. Some of the ways that we may collect personal information include:
· You may provide personal information directly to us through interacting with the products and services, and requesting services or information.
· As you navigate the services, certain passive information may also be collected about your visit, including through cookies and similar technologies as described below.
We endeavor to collect only that information which is relevant for the purposes of processing.
TYPES OF INFORMATION COLLECTED
· Information You Provide Directly to Us. When you use the services or engage in certain activities, such as registering for an account, responding to surveys, requesting services or information, or contacting us directly, we may ask you to provide some or all of the following types of information:
o Online Purchases. If you place an order with EAST APEX, we will record the personal information and details associated with the transaction. For example, we will collect the items you purchase, your billing and shipping address, and payment information. Any payments made via the Services are processed by third-party payment processors. EAST APEX does not directly collect or store any payment card information provided to the Services, but it may receive information associated with your payment card information (e.g., your billing details).
o Communications with Us. We may collect personal information from you such as email address, or phone number when you choose to request information about our services, or register for our newsletter that we may offer from time to time, request to receive customer or technical support, or otherwise communicate with us.
o Automatic Data Collection. We may collect certain information automatically through our websites, products, services or other methods of analysis, such as your Internet protocol (IP) address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geo-location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the services, and other actions taken through use of the services such as preferences.
· Specific Information Collected Through Our Products and Services. We may collect the following types of information (which may or may not be personal information):
o Information about you: We may collect and use features such as logging into your account using your credentials from your WeChat, Google, Line or Facebook accounts (with your approval), avatars, gender, country, email address, social media status you choose to share, nicknames, head sculpture, time zones, languages, family relations and regions. Avatars will be displayed on your app. The height, gender will offer users better exercise suggestions.
o Personal Body and Health Information: When you activate App, we may need you to provide your birthday and your height, weight. See below for information on minors.
o Information Recorded by your Device: When you use the App to synchronize device data, personal data is recorded. For example, activity information, heart rate (heart rate for each time, resting heart rate, heart rate for whole day), blood oxygen saturation, weight, rapid eye movement (REM), ECG, body fat, steps, stand-up times, the time length of one-legged standing with eyes closed testing and the time of measuring, resistance value. We may also collect information when you are excising. For example, pace, speed, altitude, stride frequency, stride length, calories, swimming strokes, stroke length, movement track, maximum oxygen uptake, motion effects, sports loading, temperature, weather type, exercising frequency, calories burned, current air pressure, current altitude, stroke times, stroke velocity, stroke length, swimming times, swolf index, stroke speed and number of floors climbed.
o Device Setting Information: We may collect information of your device settings. For example, status of notification, unit settings, dial layout settings, band wearing settings.Collecting these data is used to optimize the interface display of the bracelet and meet the user's own needs.
o Device Application Setting Information: We may collect information of your device settings on applications. For example, device system setting, excising functional setting, target of steps, training plan, target of excising, target of weight, Alarm settings.Collecting these data is used to set the user's own exercise goals and provide better exercise suggestions.
o Caller Information: When you use the phone or SMS reminder functions, you will receive an alert about your phone calls, SMS status, and with your consent, you will obtain contact information for incoming calls and messages, but ApexBit App will not save your contacts and other related information.
o Call record rights: When you push missed calls, control the volume, and channel using a wearable device, some wearable devices require call record rights. If you do not need such a service, you can turn it off at any time. This will not affect the use of other services.
o Address Book permission: When you use a wearable device or a group to add contacts, some wearable devices need the address book permission to quickly import the address book to the wearable device to initiate a call or add group member information. If you do not need such a service, you can turn it off at any time. This will not affect the use of other services.
o SMS permission: When you use a wearable device to receive an alert about your phone message, some sports and health devices require SMS access permission to allow phone to push the message to the device. But ApexBit App will not save your message and other related information.
o Network Usage Information: We may collect network types, network signals,WLAN information and other similar information related to certain features of the App.The purpose of using this information is to ensure network security or operational security, helping us to analyze bugs, ensuring your normal use of products and services, improving and optimizing our product experience, and protecting your account security.
o Music Control Information: When you use music control functions, the music information(e.g.name of song, name of album, singer, the playback of song, the status of song) will be obtained from your cellphone and synchronized to the device. This information will only be displayed on the device screen and we will not save this information.
o Location Information: When you use location-based program services or features, we may collect your location information such as your GPS information.
o Log Information: If you join our user experience plan, we may record some log information when you use your App. For example operating information, hit log, firmware click statistics, and server log
o Storage permission information: When you use the avatar upload function, you can choose to enable this permission so that your favorite photo can be set as your avatar, and we will not use the photo for other purposes. If you do not need this service, you can turn off this permission at any time, which will not affect the use of other services.
o Camera permission information: When you upload an avatar, you can choose to enable the camera permission to update your avatar in time. If you do not need this service, you can turn off this permission at any time, which will not affect the use of other services.
o Device Information: When you use App to connect a hardware device, we may obtain information, such as: the device's unique identifier such as MAC address, serial number, firmware version, Bluetooth, and the operating system version, system time, time zone, alarm clock of your mobile phone brand model. The collection may also apply to your updated system or software and factory settings. The device model and system version number of your EAST APEX device may be collected when using a particular service.The purpose of using this information is to ensure network security or operational security, helping us to analyze bugs, ensuring your normal use of products and services, improving and optimizing our product experience, and protecting your account security.
o Device unlock information: When you use the device off-wrist lock function, we may collect your device unlock password to realize this function.
o Crash Information: When you choose to upload debug logs to help us analyze the problem, your application debug log file will be sent to the server.
o Information from Friends: App allows you to add your friends through the friends functionality. After receiving permission from your friends, we may collect the connecting relationship with your friends, and the activity and sleep records of your friends.
o Information Submitted via Services. When you use various functionalities of App, you may submit certain information, such as a reminder setting or tags for your current activity status (like walking or sleeping). When you use female health function, the information provided by you will be collected, such as duration of menstruation, menstruation interval, the starting date of your latest menstruation, the starting date and ending date of your menstruation, physical condition and mood during menstruation. You agree that we are free to use the content of any communications submitted by you, for purposes that include solving problems for you, developing, manufacturing, and/or marketing goods or services. We will not release your name or otherwise publicize the fact that you submitted materials or other information to us unless: (a) you grant us permission to do so; (b) we first send notice to you that the materials or other information you submit to a particular part of a service will be published or otherwise used with your name on it; or (c) we are required to do so by law.
o Visitor information: When using the visitor function, a visitor can experience our products and certain limited services. The data of the visitor (gender, height, date of birth) will be collected and used to calculate and present the results of certain services the visitor experiences. But we will not save the above data.
o Other Information: We may also collect other types of information which is not directly or indirectly linked to an individual and which is aggregated, anonymized or de-identified. For example, the device function, system status, battery status, Startup & Shutdown status, charging statues and connecting status of smartphone of your device may be collected when using a particular service. Such information is collected in order to improve the services we provide to you.
We may also collect other types of information which are not directly or indirectly linked to an individual and which is aggregated, anonymized or de-identified. For example, the device function, system status, battery status, Startup & Shutdown status, charging statues and connecting status of smartphone of your device may be collected when using a particular service. Such information is collected in order to improve the services we provide to you.
HOW THE PERSONAL INFORMATION IS USED
We acquire, hold, use and process personal information for a variety of business purposes including for providing services and / or products to you, to respond to information requested and to fulfill legal compliance on our part under applicable laws. We may also process and disclose personal information to our affiliated companies (which are in the communications, social media, technology and cloud businesses) and to Third Party Service Providers for the purposes stated in this Privacy Policy.
· To Provide Products, Services, or Information Requested. EAST APEX may use information about you to fulfill requests for products, Services, or information, including information about potential or future Services, including to:
o Providing, processing, maintaining, improving and developing our goods and/or services to you, including after-sales and customer support and for services on your device;
o Communicating with you about your device, service or any general queries or other requests and comments, such as updates, customer inquiry support, information about our events, notices;
o Providing access to certain areas, functionalities, and features of our products and services;
o Allowing you to post comments in public forums;
o Conducting promotional activities, such as sweepstakes and Facebook events;
o Analyzing and developing statistical information on the use of our products and services to better improve our products and services;
o Optimizing the performance of your device;
o Storing and maintaining information about you for our business operations or legal obligations; and
o Providing local services without communicating with our servers.
· Administrative Purposes. We may use Personal Information about you for administrative purposes, including to:
o Measure interest in our services;
o Develop new products and services;
o Ensure internal quality control;
o Verify your identity;
o Communicate about accounts and activities on our services and systems, and, in our discretion, changes to any of our policies;
o Send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance;
o Prevent potentially prohibited or illegal activities; and
o Enforce our Terms.
· Marketing Our Products and Services. We may use personal information to provide you with materials about offers, products, and services that may be of interest, including new content or services. We may provide you with these materials by phone, postal mail, facsimile, or email, as permitted by applicable law. Such uses include:
o To tailor content, advertisements, and offers;
o To notify you about offers, products, and services that may be of interest to you;
o To provide Services to you and our sponsors;
o For other purposes disclosed at the time that individuals provide personal information; and
o Otherwise with your consent.
· Research and Development. We may use personal information to create non-identifiable information that we may use alone or in the aggregate with information obtained from other sources, in order to help us to optimally deliver our existing products and services or develop new products and services and we may share these statistics with the public or third parties in order to present the preference and trend analysis.
· Services via Mobile Devices (only in certain feature). From time to time, we may provide products and services that are specifically designed to be compatible and used on mobile devices. We will collect certain information that your mobile device sends when you use such products and services, like a device identifier, user settings, location information, mobile carrier, and the operating system of your device. Mobile versions of our products and services may require that users log in with an account. In such cases, information about use of mobile versions of the products and services may be associated with accounts. In addition, we may enable you to download an application, widget, or other tool that can be used on mobile or other computing devices. Some of these tools may store information on mobile or other devices. These tools may transmit personal information to us to enable you to access your accounts and to enable us and our Third Party Service Providers to track use of these tools. Some of these tools may enable users to transmit reports and other information from the tool. We may use personal or non-identifiable information transmitted to us to enhance these tools, to develop new tools, for quality improvement and as otherwise described in this Privacy Policy or in other notices we provide.
· Sharing Content with Friends or Colleagues. Our services may offer various tools and functionalities. For example, we allow you to provide information about or to your friends through our products and services. Our products and services may allow you to forward or share certain content with a friend or colleague.
· Specific Ways Personal Information is Used in Products and Services. Here are more details on how we use your information (which may include personal information):
· Setting up your account for App. Personal information collected when creating a EAST APEX account through our App is used for creating the personal EAST APEX account and profile page for the user.
· Calculate exercise results. Personal body information is used to accurately calculate the exercise result information.
· Physical analysis. Based on the personal data you provided and the data recorded by the device, we will provide you an analysis related to your physical condition for your reference. For example, according to your personal data and body composition (such as BMI, muscle mass, body fat percentage, water percentage, protein, basal metabolic rate, subcutaneous fat, skeletal muscle mass, visceral fat level, bone mass content, pressure, body shape, body age), we can provide you a suggested ideal body weight interval value for your reference.
· Sleep monitoring and analysis. Based on the personal data you provided and the data recorded by the device, such as PPG, heart rate, we will record your short naps, sleep breathing and provide you an analysis related to your sleep quality for your reference.
· Providing world clock service. When you add a world clock on , we will calculate the local time corresponding to your selected area based on the time of your mobile phone and display it on and some other devices that support the world clock function.
· Providing alarm clock service: when you use alarm clock function, your alarm clock information will be displayed on App and the bundled device.
· Providing female health service. When you use female health function, certain information related to menstrual period will be recorded and displayed on App or on some devices that support this function; if you turn on the physiological period intelligent prediction mode, we will predict your menstrual period and remind you based on the information you fill in. We also may recommend suitable training courses to you based on your physical condition during menstruation.
· Providing blood oxygen detection function. When you turn on the blood oxygen detection function or the night monitoring mode, we will collect your blood oxygen saturation information to show the value to you or to assist providing a sleeping analysis to you.
· Providing notification reminder service. When you enable the notification reminder function, the reminder information you set on the App will be pushed to the device.
· Providing Bluetooth camera function. When you use Bluetooth camera function, your mobile phone will be connected with the device through Bluetooth for controlling the camera.
· Providing App services. When you connect certain devices withApp, the information collected through the device will be shown to user.
· To display caller information. When you receive a call, text messages, caller information will display on the device.
· To display music information. When you use music control function, the music information (name of song, name of album, singer, the playback of song, the status of song) will be displayed on the device.
· To determine whether the phone is supported. Phone information will be used to determine if your device can use App.
· Providing location based services. In the course of using App services, location information used to record the position in motion. For example, when you use the running track information recorded by the App running function, using location optimization weather function or request map information, your location information may be sent back to us so that we will provide you with the right content.
· Providing off-wrist lock function. Your device unlock password will be used to the off-wrist lock function. If you release this function, device will be locked when the device detects that it is not worn. If the wrong password is entered on the device more than a certain number of times, the user will be prompted to change the device unlock password on App or restore the factory Settings on device.
· Optimize service. Log information is used to improve the quality of service.
· Providing management devices. This information provides the ability to manage the bundled devices.
· Improve software stability. Collect crash logs for analyzing software quality to provide better service.
· Improve device stability. We may use the information to improve the bundled devices.
· De-identified, Anonymous and/or Aggregated Information Use. We may use personal information and other information about you to create de-identified, anonymized and/or aggregated information, such as de-identified demographic information, de-identified location information, information about the mobile phone or device from which you access the App, or other analyses we create. De-identified, anonymized and/or aggregated information is not personal information, and we may use such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes.
· Providing location based services. In the course of using our services, location information may also be used by us or Third Party Service Providers to serve you the correct version of the service and provide accurate details about that location for the best possible user experience, e.g. weather details, location access (as part of the Android platform). You may turn this off at any time by going into the device settings or discontinue use of that application.
· Improving user experience. Some opt-in features allow us or our third party partners to analyze data about how users use the EAST APEX products and services, so as to improve the user experience, such as sending crash reports.
· Sending notices. From time to time, we may use your personal information to send important notices, such as communications about changes to our terms, conditions, and policies.
Third-party SDK Collection and use of Personal Information
| SDK name |
Scene Description |
Involving the collection of personal information | Data receiver |
|
GaoDe Map SDK |
Display map and get mobile phone location |
Get rough and precise location |
AutoNavi Software Co., Ltd. |
|
Google Map SDK |
Display map and get mobile phone location |
Get rough and precise location |
|
|
Google Fitness |
Displays the user's exercise history |
Get physical activity data , sensor information, rough and precise location information |
|
DIRECT MARKETING
We may use your email address, Account ID to provide marketing materials to you relating to goods and services of EAST APEX companies and our business partners which offer network, mobile applications and cloud products and services. We will only so use your personal data after we obtain your prior explicit consent and involve a clear affirmative action or indication of no objection in accordance with local data protection laws, which may require separate explicit consent. You have the right to opt out of our proposed use of your personal data for direct marketing. If you no longer wish to receive certain types of email communication you may opt-out by following the unsubscribe link located at the bottom of each communication. We will not transfer your personal data to our business partners for use by our business partners in direct marketing.
COOKIES AND OTHER TECHNOLOGIES
We, as well as our Third Party Service Providers that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through the Services. We use Technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other devices (referred to collectively as a "device") that allow us to record certain pieces of information whenever you visit or interact with our websites, services, applications, messaging, and tools, and to recognize you across devices.
· What information is collected and how we can use them: Technologies such as cookies, tags, and scripts are used by EAST APEX and our Third Party Service Providers. These Technologies are used in analyzing trends, administering the website, tracking users’ movements around the website and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
· Cookies. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the website may not work properly.
· Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the website that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.
· Social Media Widgets: Our products, services and website may include social media features such as connectivity with Facebook, Google, Twitter, Strava, Line (that might include widgets such as the share this button or other interactive mini-programs). These features may collect your IP address, which page you are visiting on our website, and may set a cookie/or use some device or location information to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly by us. Your interactions with these features are governed by the privacy policy of the company providing it.
· Log Files: As true of most websites, we gather certain information and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.
· Advertising: We partner with our Third Party Service Providers to display advertising and manage our advertising on other sites. Our Third Party Service Provider may use technologies such as cookies to gather information about your activities on other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt out through the third party sites as described below.
· Mobile Analytics: Within some of our mobile applications, we use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where crashes occur within the application. We do not link the information we store within the analytics software to any personal information you submit within the mobile application.
· Local Storage – HTML5: We use Local Storage Objects (LSOs) such as HTML5 to store content and preferences. Third parties with whom we partner to provide certain features on our websites or to display advertising based upon your web browsing activity also use HTML5 to collect and store information. Various browsers may offer their own management tool for removing HTML5 LSOs.
Our uses of such Technologies fall into the following general categories:
· Operationally Necessary. We may use cookies, or other similar technologies that are necessary to the operation of our websites, services, applications, and tools. This includes technologies that allow you access to our websites, services, applications, and tools; that are required to identify irregular website behavior, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as shopping-carts, saved search, or similar functions;
· Performance Related. We may use cookies, or other similar technologies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services, or tools;
· Functionality Related. We may use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our websites, services, applications, or tools. This may include identifying you when you sign into our websites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our websites;
· Advertising or Targeting Related. We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our websites or on third party websites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.
If you would like to opt out of the Technologies we employ on our websites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.
THIRD PARTY WEBSITES, SOCIAL MEDIA PLATFORMS AND SOFTWARE DEVELOPMENT KITS
Our website may contain links to other websites and other websites may reference or link to our website, products or other services. These other domains and websites are not controlled by us, and we do not endorse or make any representations about third-party websites or social media platforms. We may use third party APIs and/or software development kits (“SDKs”) as part of the functionality of our products and services. APIs and SDKs may allow third parties (including advertisers) to collect your personal information to provide services and content that is more relevant to you.
We encourage you to read the privacy policies of each and every website and application with which you interact. We do not endorse, screen or approve and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Our services may include publicly accessible blogs, community forums, or private messaging features. The website and our other services may also contain links and interactive features with various social media platforms (e.g., widgets). If you already use these platforms, their cookies may be set on your device when using our website or other services. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes.
HOW WE SHARE YOUR INFORMATION
We may disclose your personal information on occasion to third parties (as described below) in order to provide the products or services that you have requested.
Disclosure may be made to Third Party Service Providers and affiliated companies listed in this section below. In each case described in this section, you can be assured that EAST APEX will only share your personal information in accordance with this Privacy Policy and the EULA. EAST APEX will engage sub-processors for the processing of your personal information. You should know that when EAST APEX shares your personal information with a Third Party Service Provider under any circumstance described in this section, EAST APEX will contractually specify that the third party is subject to practices and obligations to comply with applicable local data protection laws. EAST APEX will contractually ensure compliance by any Third Party Service Providers with the privacy standards that apply to them in your home jurisdiction.
ONWARD TRANSFER: SHARING WITH OUR GROUP, THIRD PARTY SERVICE PROVIDERS AND OTHERS
In order to conduct business operations smoothly in providing you with the full capabilities of our products and services, we may disclose your personal information from time to time to other EAST APEX affiliated companies (in communications, social media, technology or cloud businesses). We may also share your information as described in this Privacy Policy with our Third Party Service Providers, to comply with legal obligations, to protect and defend our rights and property or with your permission.
Our Third Party Service Providers include, without limitation, our mailing houses, delivery service providers, telecommunications companies, data centers, data storage facilities, customer service providers, advertising and marketing service providers. Such Third Party Service Providers will be processing your personal information on EAST APEX’s behalf or for one or more of the purposes listed herein.
· We Use Vendors and Service Providers. We may share any information we receive with vendors and service providers. The types of service providers (processors) to whom we entrust personal information include service providers for: (i) provision of IT and related services; (ii) provision of information and services you have requested; (iii) customer service activities; and (iv) in connection with the provision of the products, services and website We have executed appropriate contracts with the service providers that prohibit them from using or sharing personal information except as necessary to perform the contracted services on our behalf or to comply with applicable legal requirements.
· Business Partners/Affiliates. We may share Personal Information with our business partners, and affiliates for our and our affiliates’ internal business purposes or to provide you with a product or service that you have requested. We may also provide personal information to business partners with whom we may jointly offer products or services, or whose products or services we believe may be of interest to you. In such cases, our business partner’s name will appear, along with us. We require our affiliates and business partners to agree in writing to maintain the confidentiality and security of personal information they maintain on our behalf and not to use it for any purpose other than the purpose for which we provided them.
· Displaying to Other Users. The content you post may be displayed through the products and services or on social media. Other users may be able to see some information about you, such as your name if you submit a review. We are not responsible for privacy practices of the other users who will view and use the posted information.
· Advertising – Interest-Based Advertising and Third Party Marketing. Our advertising partners may deliver targeted advertisements to you when you visit non-EAST APEX related websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising. If you prefer that we do not share your personal information with third party advertising partners, you may opt out of such sharing at no cost by following the instructions below.
· Disclosures to Protect Us or Others as Required by Law and Similar Disclosures. We may access, preserve, and disclose your personal information, other account information, and content if we believe doing so is required or appropriate to: (i) comply with law enforcement or national security requests and legal process, such as a court order or subpoena; (ii) respond to your requests; (iii) protect your, our or others’ rights, property, or safety; (iv) to enforce our policies or contracts; (v) to collect amounts owed to us; (vi) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (vii) if we, in good faith, believe that disclosure is otherwise necessary or advisable.
· Merger, Sale, or Other Asset Transfers. If EAST APEX is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, transition of service to another provider or asset sale of all or a portion of our assets, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. You will be notified via email and/or a prominent notice on our website of any changes in ownership, uses of your personal information, and choices you may have regarding your personal information. EAST APEX will endeavor to direct the transferee to use personal information in a manner that is consistent with the Privacy Policy in effect at the time such personal information was collected.
SECURITY SAFEGUARDS
EAST APEX’S SECURITY MEASURES
We are committed to ensuring that your personal information is secure, and we will take all practicable steps to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure, and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.
In order to prevent unauthorized access, disclosure or other similar risks, we have put in place reasonable administrative, technical and physical controls and procedures to safeguard and secure the information we collect from your using of EAST APEX products and services and on EAST APEX websites. We will use all reasonable efforts to safeguard your personal information.
For example, when you access your Account, you can choose to use our two-step verification process for better security. When you send or receive data from your EAST APEX device to our servers, we make sure they are encrypted using Secure Sockets Layer ("SSL") and other algorithms.
All your personal information is stored on secure servers that are protected in controlled facilities. We classify your data based on importance and sensitivity, and ensure that your personal information has the highest security level. We make sure that our employees and Third Party Service Providers who access the information to help provide you with our products and services are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet such obligations. We have special access controls for cloud based data storage as well. All in all, we regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorized access and use.
By using our products and services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the website or through the product or service and/or by sending an e-mail to you. You may have a legal right to receive this notice in writing.
WHAT YOU CAN DO
· You can play your part in safeguarding your personal information by not disclosing your login password or account information to anybody unless such person is duly authorized by you. Whenever you log in as APP Account user on EAST APEX websites, particularly on somebody else's computer or on public Internet terminals, you should always log out at the end of your session.
· EAST APEX cannot be held responsible for lapses in security caused by third party accesses to your personal information as a result of your failure to keep your personal information private. Notwithstanding the foregoing, you must notify us immediately if there is any unauthorized use of your account by any other Internet user or any other breach of security.
· Your assistance will help us protect the privacy of your personal information.
YOUR PRIVACY RIGHTS
OPT-OUT (RIGHT TO RESTRICT PROCESSING)
You have the right to opt out of certain uses and disclosures of your personal information (or opt-in in some jurisdictions). Where you have consented to EAST APEX’s processing of your personal information or sensitive personal information, you may withdraw that consent at any time and cease further processing by contacting EAST APEX. In order to provide our services to you, we will ask you to provide personal information that is necessary to provide those services to you. If you do not provide your personal information, we may not be able to provide you with our products or services. Even if you opt-out, we may still collect and use information under certain exceptions such as providing you with a product or service; meeting our legal obligations; detecting and preventing security incidents, misuse and fraud; auditing, research, analytics and measurement; verifying and maintaining the quality or safety of services and devices; identifying and repairing errors and bugs; and other notified or expected purposes. We may also send you certain non-promotional communications regarding EAST APEX and our products and services, and you will not be able to opt out of those communications (e.g., communications regarding updates to our Terms or this Privacy Policy).
Mobile devices
EAST APEX may occasionally send you push notifications through our mobile applications with version updates and other notices that may be of interest to you. You may at any time opt-out from receiving these types of communications by changing the settings on your mobile device. EAST APEX may also collect location-based information if you use our mobile applications. You may opt-out of this collection by changing the settings on your mobile device.
“Do Not Track”
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
Cookies and Interest-Based Advertising
As noted herein, you may stop or restrict the placement of cookies and other technologies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
To be clear, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted-out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt-out on each device. Advertisements on third party websites that contain the Ad Choices link and that link to this Privacy Policy may have been directed to you based on anonymous, non-personal information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners’ use of this information for interest-based advertising purposes.
ACCESSING OTHER FEATURES ON YOUR DEVICE
Our applications may need access to certain features on your device such as Wi-Fi network status. This information is used to allow the applications to run on your device and allow you to interact with the applications. At any time you may revoke your permissions by turning these off at the device level and/or contacting us at infor@eastapex.com
CONTROLLING SETTINGS FOR PRODUCTS AND SERVICES
EAST APEX recognizes that privacy concerns differ from person to person. Therefore, we provide examples of ways EAST APEX makes available for you to choose to restrict the collection, use, disclosure or processing of your personal information and control your privacy settings:
· Log in and out of the Account;
· Toggle on/off for other services and functionalities which deal with sensitive or personal information.
If you have previously agreed to us using your personal information for the abovementioned purposes, you may change your mind at any time through your device or privacy settings as described above. If you have any questions, please email us at info@eastapex.com.
RETENTION POLICY
EAST APEX retains personal information we receive as described in this Privacy Policy for as long as you use our products, services and websites or as necessary to fulfill the purpose(s) for which it was collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. We shall cease to retain personal information, or remove the means by which the personal information can be associated with particular individuals, as soon as it is reasonable to assume that the purpose for which that personal information was collected is no longer being served by retention of the personal information.
If further processing is for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes according to the applicable laws, the data can be further retained by EAST APEX even if the further processing is incompatible with original purposes in certain jurisdictions.
ACCESS, UPDATING, CORRECTING OR ERASURE YOUR PERSONAL INFORMATION
· You have the right to request access to and/or correction of any other personal information that you have provided that we hold about you. When you update your personal information, you will be asked to verify your identity before we proceed with your request. Once we obtain sufficient information to accommodate your request for access to or correction of your personal information, we shall respond to your request within a reasonable period of time, but not longer than any timeframe set out under your applicable data protection laws.
· If we can verify your identity, a copy of your personal data collected and processed by us will be provided to you upon your request free of charge.
· If you would like to request access to your personal data held by us or if you believe any information we are holding on you is incorrect or incomplete, please log into your account or email us as soon as possible at info@eastapex.com
Where otherwise permitted by applicable law, you may send an e-mail to info@eastapex.com or use any of the methods set out in this Privacy Policy to request access to, receive (port), seek rectification, or request erasure of personal information held about you by EAST APEX. Please include your full name, email address associated with your account, and a detailed description of your data request. Such requests will be processed in line with local laws.
· Although EAST APEX makes good faith efforts to provide individuals with access to their personal information, there may be circumstances in which EAST APEX is unable to provide access, including but not limited to: where we cannot verify your identity, the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question or where it is commercially proprietary, subject to applicable law.. If EAST APEX determines that access should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, EAST APEX will take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.
WITHDRAWAL OF CONSENT
If you have previously provided us consent to use your personal information, you may withdraw your consent by submitting a request. This may be done by sending an e-mail to info@eastapex.com or accessing your account. We will process your request once we have verified your identity and within a reasonable time from when the request was made, subject to applicable law.
TRANSFER OF PERSONAL INFORMATION OUTSIDE OF YOUR JURISDICTION
To the extent that we may need to transfer personal information outside of your jurisdiction, whether to our affiliated companies (which are in the communications, social media, information technology, and cloud businesses) or Third Party Service Providers, we shall do so in accordance with the applicable laws. In particular, we will ensure that all transfers will be in accordance with requirements under your applicable local data protection laws by putting in place appropriate safeguards. You will have the right to be informed of the appropriate safeguards taken by EAST APEX for this transfer of your personal information.
EAST APEX may use overseas facilities operated and controlled by EAST APEX to process or back up your personal information. All personal information collected via or by EAST APEX may be stored anywhere in the world. Currently, EAST APEX has data centers in China and Singapore. These overseas jurisdictions may or may not have in place data protection laws which are substantially similar to that in your home jurisdiction. You have understood that the risks under applicable data protection laws are different and we may transfer to and store your personal information at our overseas facilities. However, this does not change any of our commitments to safeguard your personal information in accordance with this Privacy Policy. Your personal information may be accessible to law enforcement or other authorities pursuant to a lawful request. By providing information to EAST APEX, you consent to the storage of your personal information in these locations.
MINORS/CHILDREN’S PRIVACY
Our products and services are not directed to children under 16 (and in certain jurisdictions under the age of 13) years of age. If you are under the age of 16 (and in certain jurisdictions under the age of 13), you must have your parent’s permission to access the products and services. EAST APEX urges parents to instruct their children never to give out their real names, addresses, or phone numbers, without parental permission, when online.
EAST APEX does not seek or intend to seek to receive any personal information from minors. Should a parent or guardian have reasons to believe that a minor has provided EAST APEX with personal information without their prior consent, please contact us to ensure that the personal information is removed and the minor unsubscribes from any of the applicable EAST APEX services. If we learn that we have collected any personal information from children under 16 (and in certain jurisdictions under the age of 13) and we do not obtain permission from a parent, we will promptly take steps to delete such information and terminate the minor’s account.
UPDATES TO THE PRIVACY POLICY
We keep our Privacy Policy under regular review and may update this privacy policy to reflect changes to our information practices. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you use the products or services after the updated Privacy Policy is posted. If, at any point, you do not agree to any portion of the Privacy Policy then in effect, you must immediately stop using the products and services. If we make material changes to our Privacy Policy, we will notify you by email (sent to the e-mail address specified in your account) or post the changes on all the EAST APEX websites or through our software, so that you may be aware of the information we collect and how we use it. Such changes to our Privacy Policy shall apply from the effective date as set out in the notice or on the website. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of products and services on the websites, mobile phones and/or any other device will be taken as acceptance of the updated Privacy Policy. Before we use personal information for any new purpose not originally authorized by you, we will endeavor to provide information regarding the new purpose and give you the opportunity to opt-out. Where your consent for the processing of personal information is otherwise required by law or contract, EAST APEX will endeavor to comply with the law or contract.
CALIFORNIA PRIVACY RIGHTS
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. EAST APEX does not share personal information with third parties for their own marketing purposes.
THIRD PARTY TERMS AND CONDITIONS
Our Privacy Policy does not apply to products and services offered by a third party. EAST APEX products and services may include third parties’ products, services and links to third parties’ websites. When you use such products or services, they may collect your information too. For this reason, we strongly suggest that you read the third party’s privacy policy as you have taken time to read ours. We are not responsible for and cannot control how third parties use personal information which they collect from you. Our Privacy Policy does not apply to other websites linked from our services.
OUR APPROACH TO MANAGE YOUR PERSONAL INFORMATION UNDER GDPR
If you are a European Union user under GDPR, EAST APEX will provide a systematic approach to managing personal information through our people, management processes and information systems by applying a risk management methodology.
REDRESS/COMPLIANCE AND ACCOUNTABILITY
If you have any questions about our privacy practices or this Privacy Policy, please contact EAST APEX by email at info@eastapex.com. We will address your concerns and attempt to resolve any privacy issues in a timely manner.
Apex Wear is a companion app to smartwatches
The main features of Apex Wear include:
1.Health data display: Apex Wear records data relevant to your physical condition such as steps taken, sleep hours, heart rate, calories burned, and SpO2, while also provides you with professional interpretations over these data;
2.Exercise data analysis: Apex Wear is also able to record while you exercise, and will display various data, including a detailed route and various exercise data analysis afterwards;
3.Provide notification reminders and displays for sports watches;
4.Provides a watch face setting for the sports watches;
5.Interact with the sports watches for command data;
6.Start the movement, end the movement
7.Sync contacts to your sports watch
8.Alert your sports watch to incoming callsAttention:All data are for general health and fitness purposes only, not for medical use, nor for medical devices.
CONTACT US
If you have any comments or questions about this Privacy Policy or any questions relating to EAST APEX’s collection, use or disclosure of your personal information, please contact us at the address below referencing "Privacy Policy":
East Apex (Guangzhou) Co., Ltd.
Rm502, Building C2, No.270 Kefeng Road, Guangzhou, China
Email: info@eastapex.com
Thank you for taking the time to understand our Privacy Policy!
